SERVICES

Creative Direction/Art Direction
Brand Identity Development
Brand Asset Development
Web Design
Publication Design
Social Media Graphics/Strategy
Installation Design

Fly With Me

brand development

From ideation of naming to brand identity development, social media support, and print design, I work with teams to find out what they need and find a solution. Below, you will find a few recent projects I worked on from brand identity to web design.

CANDOR COLLABORATIVE Brand Identity

The Candor brand identity was developed in partnership with Daniel Stewart of Vryheid Collective. Founded by Sarah Schepker, Candor (Collaborative)—renamed to Candor to allow for more flexibility moving forward—is a D.C.-based furniture and home goods company with a cause. Built on a foundation of collaboration, and most important candor, the company creates pieces that start conversations or facilitate them.

For more information follow Candor on Instagram: @candorcollab.

LOGOS + STAMPS

Social Media Mockup

Inspired by the earthen materials used to create Candor furniture, the design integrates texture, impression, and tactility into the interaction. From the business cards to the tags, each has an embossed texture inviting you to feel the gentle curves of the logo.

Mockup of tags for larger items — price to go on the back.

With each new collection, the main color responds to the selected color way. The color can also be used throughout the website to indicate in which season the piece was released. New base colors.

Joel Buckner Coaching Brand Identity

With the founding of his recent coaching practice, Joel partnered with me to develop a brand identity that showcased his grounded nature with his encouraging spirit. We utilized humanistic fonts with neutral earth tones that expanded his existing green, grey, and tan color palette. The logo represents a combination of an ear for his role as a listener and a fingerprint that speaks to the identity aspect of his coaching practice.

Through the use of earth tones and greys, we created an inviting yet grounded color palette. The Logotype utilized Bangla MN, a crisp and interesting font that is elevated and legible at many scales. The logo mark combines the fingerprint representing “identity” and the sound waves as Joel is also a performing artist.

joelbuckner-brandassets-instagramannouncement-olive-10.png

Spring Supply Co.

The Spring Supply Co. brand identity was designed to welcome people to spend time caring for their hair and body. The warm colors, elegant typographical style, and editorial imagery style work together to create a clean, elegant, warm, and inviting brand image.

southern modern studio

Drawing from the warm neutral palette of the designer’s aesthetic, this brand identity and website chose neutral, clean, crisp design elements that worked together to creative a cohesive look.

Site coming soon.

Mission Reconcile

A faith-based racial reconciliation non-profit seeking to work with church organizations throughout the nation to heal the division through facilitated events.

Visit Mission Reconcile's Website

BRAND IDENTITY

When approached by the founder of Mission Reconcile, I was asked to help her define the brand and build a website. We worked together to deconstruct and reconstruct the idea from its foundation and develop a comprehensive brand identity for the team to use on all platforms.

Website

Development of the website was in partnership with the other two founders of Mission Reconcile. The initial design was set and we have subsequently updated as needed.

Brand Management

From the moment we launched the website and social media platforms, there have been opportunities to guide the brand through copy writing, social media management, graphic design, and curation/editing for the Dear Church, blog.